Be honest, how often have you daydreamed about being the (un)official fifth member of Little Mix? I'd bet more often than not. Lucky then, that Leigh-Anne Pinnock has teamed up with ASOS to create her ...

ASOS have just released images of their brand new Lion King collection for the DESIGN range. Can you feel the love tonight? We're definitely feeling it, especially now we've seen the brand new ...

Asos has upskilled more than 100 of its designers in generative AI to speed up its production process. The online fashion retailer has embedded generative AI specialist Fermat’s technology into its ...

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Pureplay fashion brand Asos has launched its “first-ever rental edit” in partnership with rental marketplace Hirestreet. Launching today (May 23), the collection features 180 styles that Asos said ...

The versatile dress trend you can wear with trainers, heels or blazers.

Are you on the hunt for the perfect denim? Maybe it’s a skirt for autumn? A dress for holiday or just the most amazing pair of jeans that hug you in every place? Well look no further than ASOS as the ...

School’s in for Asos. The United Kingdom’s largest online-only fashion retailer has teamed up with the Centre for Sustainable Fashion (CSF) at the London College of Fashion to pilot a circular fashion ...

The new circular design collection includes over 40 products that meet Asos’ circular design criteria and are all made from recycled, renewable, or innovative materials. Meanwhile, Asos says its trial ...

There’s a movement happening within the denim industry in which companies are sharing their secrets to success in order to drive positive change at scale, whether it’s through an open-source formula ...